Head of Paid Media

​Greetings, Marketing hero 👋🏻

Note: the job post includes images and links, in case you can't see them: (https://boards.eu.greenhouse.io/synthesia/jobs/4106705101?gh\_jid=4106705101)

This is not a usual job description, but there is a good reason for that.

It's going to take you 5 minutes to read it, but it is 100% worth it.

Let us explain.

Over the past 100 years, media production went through cycles of innovation that impacted the production, distribution, and consumption of media in ways that we couldn't predict.

Things are changing quickly, technologies grow and evolve in multiple waves.

One of the ways to think about how technologies emerge is that stuff tends to begin small and slow. There is an early period where the technology isn't quite working and it doesn't look like it's going to be very useful or important.

But then, it reaches a point where the growth accelerates upwards. It moves from the period when it was kind of a crazy idea to a period of excitement and growth.

Everything starts working.

Image credit: https://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

At Synthesia, we believe the future of media is synthetic. Not sure what's that about? Check this article written by our CEO Victor Riparbelli: https://www.synthesia.io/post/the-future-of-synthetic-media

It's kind of a crazy idea.

But after 5 years of research and a roller coaster ride of successes and failures, here is a graph showing the number of AI videos created by our customers in 2021 (in 2022 it's growing exponentially).

Not that crazy of an idea anymore, huh? 😉

It's for you to decide, but in 2021 we've raised two funding rounds with a total of $62M from legendary investors such as Kleiner Perkins and Google Ventures.

And yet, we're just getting started building the foundations of a whole new type of media.

We're crazy early, and you have the chance to be a pioneer and shape the future of video production!

To continue our growth trajectory, we're looking for a passionate Head of Paid Media.

We have a product/market fit, personas and ads that work and we're ready to push the throttle down. Come aboard! 🚀

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About the job

In this position, you will join our Marketing/Growth team as a Head of Paid Media.

What's exciting about this job?

At Synthesia, we already have a lot of traffic, a highly-skilled small paid ads team and a funnel that works. Now it's time to scale our machine.

How will your day to day look like?

Having deep control over day-to-day ad performance, analyzing attribution across channels, giving constructive feedback to the ad creative team, etc. We move very fast and prefer doing to talking.

You can see more about who we are and how we work here: https://www.synthesia.io/careers

🤔 Interested? Imagine joining Airbnb, Stripe, Figma - before they had a well defined brand, when they were just getting started. That's how early we are. 🤩

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Requirements:

• 5+ years working at a tech startup (B2B SaaS experience is an extra plus)
• Performance ads management: 5+ years proven experience managing ads directly/indirectly on various platforms
• Copywriting: good copywriting experience
• Creatives: we have internal ad creative resources in the ad team, but you should be able to steer and give feedback to the team
• People Management: Some experience managing+hiring other people
• Landing pages: we have internal resources for developing landing pages, but you should be able to analyze current funnel and recommend changes when necessary
• Full funnel: you should be able to understand and analyze the full funnel impact of our ads and implement changes when necessary

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Benefits:

• 💸 We are generous - you will be compensated fairly (incl. stock option plan)

• ✨ We are mindful - you will have the flexibility to work from home and rest when you need to.

• 💻 We are a tech company - you will have access to all the equipment you need.

• 🎉 We are fun - we do company off-sites, team dinners, and other social activities.

• 📈 We want you to grow - you will be joining a bunch of exceptional professionals who will help you shape the career you are dreaming of.

PS: if you have any questions about this position, feel free to ping Jakob Marovt directly on Linkedin.